Billi-Jean

The J. Gray Contracting case study project focused on rebranding a contracting company. The project faced challenges like the client's limited design experience. It also faced tight deadlines due to their busy schedule. To tackle these challenges, I created visual aids. These included mood boards and mockups. These aids helped bridge the communication gap and clarify design preferences. A structured communication strategy with weekly check-ins was also implemented to accommodate the client's availability while maintaining project momentum. I also introduced a centralized feedback document. This organized and streamlined the revision process. It improved workflow efficiency and fostered a collaborative environment. As a result, the final deliverables not only aligned with the client’s vision but also exceeded their expectations.

Calibre Business Solutions was a rebranding project as part of my academic curriculum. I chose the company for its outdated logo and minimal branding presence. The challenge was to create a logo that communicated safety and professionalism. I addressed this by designing a geometric shield. I paired it with a blue and beige color palette to convey trust and warmth. Another challenge was building a cohesive identity system from scratch. This included defining typography, establishing clear space rules, and setting logo usage guidelines to guarantee consistency. The final design reflects Calibre’s dedication to safety and innovation, positioning them as a reliable, progressive consulting partner.

Mysteria Magazine was a project I created while studying, exploring mythological creatures and folklore through storytelling and visual artistry. One challenge was achieving the magazine's ethereal theme, as stock photography often didn’t align with the desired aesthetic. I addressed this by transforming images in Adobe Photoshop and adding textures, overlays, and surreal elements. Balancing storytelling with an engaging layout was another hurdle. I overcame this challenge by using grid-based designs. I also used a typographic hierarchy to harmonize text and visuals. The final result was a visually stunning, immersive magazine that captured the essence of its narrative.

The Miss Bliss project involved redesigning the logo. We also created a website and brand guidelines. Additionally, we developed packaging for a bath and body products business. To highlight the luxurious nature of the products, I chose soft pastel colors. I also incorporated organic elements. These choices emphasized their soothing qualities. The website captured the brand's essence, while the packaging featured eco-conscious materials with textured finishes and intricate patterns. The logo was refined with elegant typography. It incorporated subtle floral motifs. This design aligns with the brand’s natural, luxurious image. It enhances the overall visual identity.

The IPCC report focuses on global warming and sustainability. It analyzes human impact on the planet. It also explores solutions through sustainable practices. My role involved designing infographics to show critical data effectively, a task that required simplifying complex information without losing precision. A key challenge was ensuring clarity and accessibility for a broad audience while maintaining scientific integrity. The images are stock photos. I crafted all other elements to create visually engaging and precise representations. These visuals transform intricate findings into accessible, impactful graphics.

360 Performance is a fictional energy drink brand I developed. It has a logo that reflects its commitment to quality. The logo also signifies innovation. One challenge was designing a user-friendly app interface. I created a seamless experience for easy browsing and purchasing. Another challenge was integrating e-commerce functionality. I built a platform for users to buy drinks. They can also explore different flavors. The result is a functional, engaging app that aligns with the brand's values.