Brianna

Zerofolds is a lifestyle scootering magazine. The chosen target audience is females and males ages 16- 25. They ride scooters or are interested in the sport. These people value action sports, friendships, and quality. The goal of this publication is to educate people in the scootering community and give them some insights on riders and brands. The scootering community isn't well recognized compared to some larger sports like skateboarding and bmxing. This is an opportunity to give the community some recognition, and physical products, aside from parts and stickers. The layout was simplistic and inspired by the skateboarding magazine Thrasher. Photography was sourced by individuals that worked on the project with me, so a special thanks to Love Svensson and Joshua McCarty.

Sensitive is a clothing brand that focuses on marketing towards individuals who feel like they don’t belong or fit in. Sensitive wants to help these people feel more comfortable and help them express themselves through their own unique appearance. Sensitive makes clothing and accessories that appeal to these people. The aimed target audience is females and males ages 18-25. These people value music, relationships, trust, and art. They have a low average income, about 20-25k a year. By using subtle colours it creates a less intimidating first impression of the brand. Using a box around the logo it creates a comforting and secure connection with the audience. Our goal is to keep our audience comfortable.

Goodgirls is a new app for female gamers and streamers. Females games have a hard time making new friends or growing in their hobby because the male population dominates them. They tend to get harassed a lot and the majority of male gamers don’t respect female gamers. This creates a toxic environment for these ladies. Our goal is to create a safe space for females to make new friends, learn to grow, gain more skills, and grow themselves as gamers and streamers.

Revenge is a publication about Jahseh Onfroy an American singer/songwriter. He was murdered in 2018 and had a very large and diverse fan base. He died right at the peak of his career. The target audience is females and males ages 16-25 that were fans of Jah. These people value music, relationships, trust, and aesthetics. The goal of this publication is to create an emotional connection with X’s die-hard fan base.

Alleviate is an app designed to help people with anxiety. These people value relationships, family, trust, music, plants, and art. They are females ages 20 to 30 years old and are very focused on personal development. The Alleviate app lets these women monitor their feelings, and learn other coping skills from professionals, and the community within the app. The main goal is to help these individuals expand their comfort zone with themselves and society. Alleviate is another word for ending a problem or suffering, in this case, mental suffering. This is a great name because it showcases the growth and helps individuals realize they are never stuck. The brand gives a natural development mood, which is exactly what our audience will need to help them overcome their obstacles in life.

Evidently Odd is an automotive boutique brand. Creating unique apparel and accessories for automotive enthusiasts that feel out of place in society. Their main target audience is males or females ages 20 to 30 who value automotives, relationships, trust, and music. They are low to mid-class that make about 30 to 50 thousand a year. Evidently Odd provides these individuals with odd apparel and accessories so they and their vehicle can stand out, just like how they feel in society.

Shade It Tinting is an automotive services shop locally owned in Edmonton, Alberta. As well as serving surrounding areas such as Beaumont, Stony Plain, Nisku, Sherwood Park, Devon, Spruce Grove and Leduc. Offering affordable automotive services and great customer service makes them a great option. All of their staff are trained professionals to ensure your car will be amazing after your appointment. They offer affordable vinyl wrap done by professionals making sure there are ZERO imperfections on the customer's vehicle.