Brittany

The Lighthouse is an upscale restaurant that specializes in East Coast cuisine. Their branding draws on universally recognized symbols like the lighthouse, representing guidance, safety, and reliability, while the rocks convey resilience and strength. This design connects directly to the restaurant's East Coast identity, reinforced by a colour palette blending warmth, sophistication, and coastal charm. The minimalist black and white illustrations focus on the natural beauty and quality of the ingredients, emphasizing the authenticity of the dining experience. On the packaging, the burnt orange background evokes coastal sunsets and East Coast vibrancy, while featuring sea creatures highlights the restaurant’s seafood specialty.

Midnight Mechanical is a heavy duty mechanical company that is eco friendly, and who work around the clock, but more specifically at night time. The colour palette for Midnight Mechanical blends professionalism and eco-consciousness, with black and deep indigo conveying reliability and expertise, dark earth brown reflecting environmental values, and rust red adding energy and industrial character. The logo, featuring a clock with wrenches and stars, symbolizes the company's commitment to timely, round the clock service, specifically at night to minimize customer downtime. The ad, showing a mechanic at night with a green organic excavator, highlights both the company's eco friendly practices and its dedication to working during off hours to ensure zero downtime for customers’ equipment.

Aurora Clothing Co. is a high fashion clothing company that is eco friendly and environmentally sustainable. Aurora Clothing Co.'s colour palette and logo are designed to reflect the brand's eco-friendly and sustainable values. The soft teal and emerald green evoke the natural beauty of the northern lights, while dusty lavender adds elegance and black grounds the design. The logo, featuring a black circle with northern lights, stars, and snowy mountains, symbolizes natural beauty and environmental commitment. The nature-themed backgrounds in the ads, including the northern lights, Milky Way, and trees, further reinforce the brand’s connection to nature and dedication to sustainability.

Free Range Apparel is an upscale clothing company that is against the use of fur and animal products in fashion. They are also eco friendly and environmentally sustainable. The colour palette for Free Range Apparel reflects its commitment to sustainability and ethical fashion, symbolizing nature, trust, and warmth. The logo, featuring a handwritten font and a feather with sewing string, emphasizes authenticity and cruelty free craftsmanship. The ads highlight faux fur clothing with a model in full colour against black and white backgrounds, reinforcing the brand’s ethical stance and quality. The taglines used in the ads clearly communicate the brand’s dedication to sustainable and cruelty free practices.

Damson Madder is a women's clothing company that believes in sustainable practises, and in being environmentally friendly. The Damson Madder logo uses a modern sans serif font and incorporates ballpoint pins to symbolize creativity and fashion craftsmanship, reflecting the brand’s commitment to sustainability and ethical production. The colour palette combines deep plum, forest green, vibrant orange, soft pink, royal blue, and light beige to convey luxury, environmental responsibility, and warmth. The Instagram posts for the "Dark Madder" line feature models and use square shapes to enhance brand consistency and emphasize boldness and confidence. The mobile app screenshots use a cream white background to highlight vibrant product images, with square patterns reinforcing the brand’s modern and sophisticated identity.