Jessica

Robba Da Matti is seeking an Advertising to help with their campaign for summer. They need 3 ads based on a singular campaign concept for Robba Da Matti. All 3 posters presenting Italian dishes and some of Italy’s most known tourist spots as back ground images. Incorporating an illustrated Italian man in every dish. This man is positioned differently in each dish as if he was chasing Italy giving the audience a feel that when they are eating at ROBBA DA MATTI it will be like they are in Italy -CHASE THE TASTE

Bard on the Beach is Western Canada’s larges, is having a not-for-profit, professional Shakespeare Festival from June throughSeptember. Bard on the Beach needs a postcard and letter advertisement for its audience. This advertisement (Postcard) using a talking tree shown to dominate the page, demonstrates fairy tail like features. Added leaves to ease the trees appearance. Title text color was used in a complimentary color to the tree. Font date reduced in size to not take away from the title.

In the second advertisement (Letter) With a text approach I added a beautifully written paragraph that dominates the letter. Background decoration was used to represented a long vein from a tree, giving it a earthy fairy tail look. Tile text color was made red so it would stand out from all other fonts. Using a creative twist adjusting the word night to seem more mythical and dreamy. Playing with hierarchy from top to bottom - this provides a nice downward flow from titleto paragraph to dates.

Beach Zillers is a fictitious magazine that gives the issue title pride of place. This magazines targets beach lovers of all ages seeking out some of the most beautiful beaches in the world. Creating impact with front page imagery of a beach, its eye catching cover would be the first thing consumers would see. Experimenting with shapes typography was illustrated screaming out sea and sand. Complementary colors for the head lines where used to pull consumers deeper in to the magazines content.

South side collision is a company that caters to all vehicle owners who are in search for a “level up” when it comes to customizing and collisions repairs. South side collision has not been re branded for over 30 years. This company handles luxury vehicles like BMW, Mercedes Benz, Ranger rover. The advertising for this company is very out dated and in need of a fresh face. Creating this brands new logo, the illustration captures a luxury sports car with paint dripping off it. Attracting consumers to have a second look and what mite be happening in this logo and leaving memorable connection to the company. A Stationary package along with merchandise mock ups and a landing page where all designed to combine a full re brand.