Michael

This is a packaging design for a conceptual tea brand. Tears of mercy blue mountain oolong tea is inspired by a Chinese Goddess of Mercy Guanyin. The tale describes a run-down temple which held an iron statue of Guanyin. Everyday on the walk to his tea fields, a poor farmer named Wei would pass by and reflect on the temple's worsening condition. One night, Guanyin appeared to him in a dream, telling him of a cave behind the temple where a treasure awaited. He then found this tea and was able to thrive. These serve as example of how I envision captivating my audiences through my designs.

Blank Space is a design that was created for an online creator and their community. The concept behind this brand was to create the branding for an organization that exists surrounding a community of gamers who enjoy a space themed pc game. The idea of creating a “Blank Space” is to carry out the conceptual values of entering a space that players are able to create their own experiences and enjoyment without fostering an anchored feeling. The initials for the logo are “BS” which also show alot of the groups personality in the scape of their created content and highlight the fundamental values they hold onto when it comes to creating a community surrounded around one principle having fun. The brand stands out from its outlined typographic elements and bright cautionary color palette which is a call to the circumspect of the groups presence.

This was a concept design for a cafe brand. The concept is built on the idea of bringing people together to create a larger picture utilizing a homophone meaning coupled with the word peace. The logo is representative of a jigsaw piece shaped as a coffee cup The typographic logo design of piece is meant to look like individual jigsaw pieces. The identity guide showcases many brand usages for this concept.

This was a concept that was done in order to take an existing brand and recreate its branding. The goal was to embody the essence of the brands handcrafted spirit through the utilization of handcrafted bled typographic elements and illustrations in the rebranding. Making the overall logo more readable and bringing more of a focus to the minimal can design with a handcrafted sticker look and metallic finish. Bringing forth the house within the main logo from the original and also using it more within other elements serving as a stage for the minimal handcrafted feel of this brewery with humble beginnings and a great community based presence.

This concept design was apart of a task to create an advertisement campaign for Canada dry that showcased the brand advertisement in two different global market. The decision was made to market the brand to a Canadian and Japanese market. One thing the two locations have in common is maple trees yet I could not personally find a maple ginger ale flavor so the decision was to create a concept flavor to be displayed on a can. Each ad design is meant to be minimal and clean to accompany the well established brands name.

Power 7 Energy is a concept design for a Japanese energy drink that is built on the idea of the bodies 7 chakra energy points. A box logo surrounds Japanese characters for the logo with the chakras displayed in an ascending order with each cans flavor bringing a colored circled into the forefront. To compliment the brand concept, prototypes were made for a possible application show casing certain UI/UX potentials for the design.