Peter

I wanted to create something that was eye-catching, retro in feel, but with modern swashes and overall corporate branding being seen as modern. We were tasked with coming up with a package for a new granola bar, and this was our first time with 3D mockups for the die-cut that was created as well. I opted for clean, flat colours on one half of the design, mixed with retro-looking pattern to give it the blend of modern-meets-retro, along with the curvy, playful font.

This project was a complete Brand Identity with an emphasis on digital and print. This project showcases UI/UX development, Illustration, Icons, and Mobile and Web development. This is a real business, that currently has no branding, and very low visibility in the St. Albert area, and I was tasked with reimagining their brand. Based on their experience, I chose to go with a vintage auto-mechanic aesthetic across the brand. This was the result.