Rhythm

This project centers on an animal conservation-themed clothing line, with the primary mission of supporting wildlife preservation efforts. The concept is simple yet impactful: 50% of the proceeds from each sale will be directly donated to animal conservation initiatives. This is not just a passion project; it represents a vision that I am committed to bringing to life. I have meticulously designed all brand elements, including packaging, labels, logos, patterns, and even motion graphics, to embody the essence of the brand. The visual designs are inspired by nature, capturing organic and natural aesthetics that reflect the purpose of the brand—supporting and protecting animals. The goal is to create a cohesive brand identity that not only appeals to consumers but also makes a meaningful difference in conservation efforts.

Stonewall Recovery is a pioneering startup non-profit organization working to establish Canada’s first 2SLGBTQ+-focused addiction recovery center. I have been collaborating with Stonewall Recovery for over two years, contributing to various aspects of their brand development, including creating brand assets, managing social media content, designing their website, and more. One of the most significant projects I undertook with them was designing all the graphic materials for their annual Bricks and Mortar Gala. The 2024 gala, themed “Building Dreams,” required a thoughtful approach to visual storytelling. I was tasked with incorporating bricks to symbolize the foundation of recovery and pairing them with neon elements to capture the dreams, hope, and joy that embody the organization’s mission.Throughout this project, I created a wide array of assets, ranging from event graphics to promotional materials, reflecting the gala's theme and enhancing the overall experience for attendees. The images presented here are just a fraction of the comprehensive design work I delivered. Stonewall Recovery was highly pleased with my creative direction and responsiveness to feedback, underscoring the strong collaborative relationship we have built.

This project involved rebranding a Japanese café in Calgary, where I developed a fresh visual identity along with a comprehensive set of advertising materials for both social media and out-of-home placements. The rebranding was meticulously planned, beginning with extensive market research focused on the café's downtown Calgary location. I analyzed the target demographics to understand the types of customers who would be drawn to the café, which informed the tone of voice, messaging, and design direction of the brand. The result was a distinct and engaging identity that captures the café’s Japanese heritage while appealing to a modern, urban audience. All visual elements, including illustrations, logos, and promotional graphics, were custom-designed by me, with no use of stock imagery or pre-made templates—except for mockups used in presentations. This hands-on approach ensured a unique and cohesive brand experience that resonates authentically with the café's clientele.

This project originated from a unique opportunity when my boss at the Asylum for Art approached me with the challenge of envisioning a concept for a potential music café he was considering opening. I was excited to collaborate on this creative endeavour, working closely with him to capture his vision and ideas while crafting a distinctive identity for the café. Although the business ultimately did not come to fruition, the experience was invaluable. The concept revolved around creating a vibrant and welcoming space where families could come together to enjoy delicious food and live music. The atmosphere was designed to be bright, fun, and uplifting, reflecting the joy and connection that music can bring to people of all ages. This project not only allowed me to hone my design skills but also deepened my understanding of brand development and client collaboration.

This project was a collaboration with four classmates from VCAD to rebrand Damson Madder, a UK-based ethical and sustainable women’s fashion brand. Our goal was to refresh the brand’s visual identity while honouring its commitment to sustainability. We redesigned the logo using clothespins to symbolize the brand’s connection to the fashion industry and developed a colour palette inspired by the meaning of “Damson Madder”—a plum flower—to reflect organic, yet bold tones with the plum colour as the core colour. We also created sustainable packaging that aligned with the brand’s eco-friendly values. This experience taught me valuable lessons about teamwork, idea sharing, and executing a cohesive brand vision.

This project involved creating a visual identity for a musician, including a logo, business card, and roll-up banner for easy transport to gigs, such as markets and nursing homes. The musician requested a cougar in the logo and preferred red for its visibility and alignment with their existing photos. With a tight deadline of just two days, from Tuesday to Thursday, I efficiently developed the design without sacrificing quality. This project highlighted my ability to produce high-impact visuals quickly while meeting the client’s specific needs and deadlines.

This project is a conceptual publication designed to address the challenges of maintaining a healthy diet on a budget, particularly for students who struggle with limited time and finances. Inspired by my own experience, I compiled a collection of affordable and nutritious recipes into a visually appealing magazine aimed at individuals facing similar constraints. The magazine features a clean, aesthetic design with a focus on usability and appeal. The predominant use of the colour red was intentional, as research indicates that red can stimulate appetite. All images used in the publication were sourced from Adobe Stock, ensuring high-quality visuals that complement the magazine’s theme. This project reflects a practical solution to a common problem, combining functionality with an engaging, accessible presentation.

This project addresses a critical but underacknowledged issue in Canada: rising food insecurity amid recent inflation. Despite growing needs, many individuals face food insecurity in silence due to stigma or lack of awareness. This campaign aims to both support those affected by demonstrating that they are not alone and to raise awareness among those who may be unaware of the severity of the issue. Food Banks Canada provides accurate, hopeful messaging and vital resources. My campaign builds on their work, using original imagery, typography, and a colour palette inspired by a comforting blend of yellow-orange, cyan, and magenta. The media for this project were selected to maximize impact and reach. Given the importance of the issue, I chose out-of-home advertising over social media, where messages are often dismissed or debated rather than acted upon. Billboards and bus stop ads are designed to spark curiosity and provoke thoughtful consideration. By avoiding online saturation, the campaign ensures that the information is intentionally processed. Additionally, the trifold brochure is designed to engage those genuinely interested, ensuring the message is read and considered.