Alice

Goody Two-Shoes is a conceptual men's streetwear apparel brand based around sustainable clothing practices. It's main motif, the eye, signifies the feeling of being watched. This remarks the psychological phenomena where an individual changes their behaviour for the better unconsciously when a pair of eyes is upon them. The concept behind this brand is to increase mindfulness of ones' retail consumption, and to be more aware of the practices that go behind the making of a piece of clothing.

La Luna Y Los Lirios Tapería is a Spanish tapas restaurant and bar concept. The name translating to 'The Moon and The Lilies' is a play on the naturally unexpected — the night-blooming Casablanca Lily, a flower that only blooms at night. This concept highlights the notion of a connection blossoming over a dinner table, and the anticipation of fun coming to life at night. Their main tagline 'A beber y a tragar, que el mundo se va a acabar.' is the Spanish version of 'Eat, drink and be merry, for tomorrow we die.' A cheeky, yet dark saying that compels one to live like no tomorrow.

Established in 1988, Rocket Reprographics is a full service digital and analog photo lab located in Vancouver, BC. They specialize in actor headshots, musician promos, fashion model portfolio prints, and professional photographic lab services. Having been in business for over 20 years, Rocket Reprographics has established a consistent client-base locally, and have garnered a reputable name. However, they have kept their same branding since the 80s. Its illustrative Rocket logo may be iconic to those living around Vancouver, but the style remains dated — and could also be perceived as unprofessional by some. An updated branding is necessary to establish a more consistent and professional image and to grow their client base. However, it is important to keep the whimsy tone of voice that they have built throughout the years — allowing existing customers to stay connected with the brand.