Drake

A brand’s identity and representation are equally as important as the quality of its goods and services the brand provides; For Alloz Grill a Filipino eatery in North Vancouver, a lack of brand identity was their main weakness to fix this a rebrand had to be done. The rebrands main approach was “What would remind Filipinos of home and home cooking?” banking of the familiarity and nostalgia given by fresh, authentic Filipino food. The design’s main inspiration was the Philippine flag, indigenous Filipino weaving patterns, jeepney signage and common Filipino street language. The tone of the rebrand echoed the colourful nature of Filipinos, being loud, in your face and flowing with Filipino pride. A rebrand would help solidify Alloz Grill’s identity as the premier Filipino eatery in the North Shore and help further attract more customers