Dayna

This project highlights the creation of a premium gift set for Myx Light Rosé, designed to elevate the customer experience. The set features elegant packaging with a gradient yellow-to-purple color scheme that exudes sophistication and femininity, complemented by subtle grape motifs for a nod to its origins. The set include a wine bottle and matching glasses, perfectly presented in a sleek, branded carrier bag. This design focuses on creating a cohesive and visually appealing product display while ensuring practicality for gifting and transport.

Born from the exploration of the letter D, Tonbo Shokudō embraces themes of delicacy, design, and depth. Inspired by the Japanese word "tonbo" (dragonfly), the concept evolved to symbolize grace, transformation, and harmony with nature. The dragonfly motif is central to the design, paired with soft cherry blossoms to convey a sense of refined elegance and cultural authenticity. The letter D guided every element—from the delicate visuals to the deliciously crafted experience, all grounded in deep respect for Japanese culinary traditions. “Passionately Crafted Elegance” encapsulates the idea: a dining experience where thoughtful design and flavor come together to create something truly memorable.

This project reimagined Cannabis Tolling Solutions with a fresh, modern identity that reflects the company's expertise and reliability in cannabis processing services. The rebrand focused on creating a clean, professional aesthetic that balances innovation with trust, appealing to both industry partners and clients. By refining the visual identity—including a new logo, color palette, and typography—the updated brand conveys precision, efficiency, and a forward-thinking approach to cannabis tolling. This transformation positions Cannabis Tolling Solutions as a leader in the industry, combining streamlined visuals with a clear, confident message tailored for a rapidly evolving market.

This group project involves rebranding Mountain Equipment Company (MEC), a well-known Canadian outdoor gear retailer. The team focused on revitalizing MEC’s identity and addressing its challenges through a comprehensive campaign titled "Some Watch, We Adventure." Key elements of the project include: SWOT Analysis: Evaluating MEC's strengths, weaknesses, opportunities, and threats to align the brand with its original values. Addressing Challenges: Reconnecting with MEC’s core outdoor audience and restoring trust by emphasizing community and sustainability. Campaign Development: Creating a slogan and visual strategy to inspire active participation and emphasize the transformative power of outdoor experiences. Design Contributions: Website and stationery design. Advertising campaigns, including street posters and billboards. Packaging and product tags. A brand user guide to ensure cohesive application of the new identity. The team’s collaborative efforts reflect a dedication to reestablishing MEC as a trusted partner for outdoor enthusiasts.

The Cheery Cat rebranding project revitalizes the cat café's identity with a playful yet sophisticated aesthetic. The updated logo features the owners' cats, Mochi and Nori, alongside a coffee cup to emphasize the café aspect, supported by versatile text and icon variations. A palette of soft pastels and bold accents, paired with the Noka and Chennai fonts, creates a warm, approachable, and modern feel. The rebrand extends across stationery, loyalty cards, packaging, and digital marketing, ensuring consistent application of the brand's visual identity. These updates reinforce Cheery Cat's welcoming atmosphere and unique feline charm, fostering community engagement and brand recognition.