Mary

Re-branding and re-assessing the advertising and marketing strategies for Tanglewood Books. The business lacked branding and identity as well as a digital presence which makes the accessibility and reputation of the business limited to word of mouth. The re-brand is intended to create strong brand recognition with consistent swatches and illustrations as well as, market intermediaries and advertising campaigns to increase the business traffic and revenue. Designs will have clean, organic and a friendly approach to curate the business to be an affable environment. Designs will be used in print and online medias, targeting a wide variety of individuals such as students, business workers and overall book lovers in Vancouver, BC.

Branding and Identity for conceptual skateboard company, Overset. With the global rise of popularity in skateboarding, this unique 90s inspired brand will connect the Y2K aesthetic to connect the sport with athletes and creators. The purpose of this design is to incorporate elements of Y2K fashion and art to create a unique skate brand to resonate with the rising recognition of stylish/edgy vibe of the skateboard culture. Basing design inspiration and colours from late 90s-early 2000s trends. Targeting lower to middle class individuals from menials to Gen Z that currently rep this aesthetic and/or practice the sport. | My role: - Branding and Identity - Illustrations - Photography - Merchandise - Social Media

Identity and branding for Estrella Cocktail Lounge. Branding identity will focus on elegant authentic Spanish culture with national colours and traditional Spanish tapas. The purpose of this branding is to conceptualize an intimate brand to encapsulate the lounges’ aristocratic atmosphere for authentic Spanish cuisine. This design direction will emphasize a curated atmosphere by integrating cultural traditions with the nations visual identifiers. Estrella is targeting middle to high class professionals looking for a elegant and sophisticated dining experience to enjoy a memorable celebration or simply to relax and enjoy what the lounge has to offer.

Mothership is a handmade vegan skin and body care company with zero fragrance and chemicals. This ensures safety for babies skin and others with sensitive reactions to skincare. Mothership focuses on organic ingredients so the brands design will follow that message with this human centered design. Motherhsip represents home-base, sanctuary and safety, also know as an extraterrestrial base. Colours and illustrations will have natural tones and fluidity. Layouts will consist of carefully composed negative space and simplicity to mimic the simple product. Designs will have modern elegance to bring ease and reliability to their target audience. Mothership will be targeting young families striving to lower waste and ensure a trustworthy, natural route for their children’s hygiene.

Conceptualizing and branding a sports and arts magazine, Back Alley. Back Alley will highlight Vancouver skateboard culture and get a glimpse of underground graffiti artist’s lifestyles. The demand for graffiti and creative skate projects increases with our generation’s appreciation of the skateboarding and the arts entertainment everyday. Yet the most credible creative projects are “illegal” in the eyes of the city and governments. The name of the magazine and its contents highlight the real risks it takes to be a professional in this field. Back Alley will be an affordable magazine targeting teens and young adults in BC that are passionate in skateboarding, graffiti, art and design. This will attract all local athletes and artists of every talents

Over the decades, Dr. Martens’ shoes have mainly been recognized for the functional practicalities but have now attracted more of a fashion consumer base. While still keeping the authentic Dr. Martens chunky aesthetic, our re-branding will re-educate the improved durability and craftsmanship of the boots while bring the consumers view back to the long lasting quality Docs are known to provide. Our re-branding will reeducate the functional uses of the Dr. Martens products as fashionable but equally as durable. To still be recognizable as the iconic shoe brand, colours will be the same black white and yellow. This branding would attract laborer's in the work field as well as independent teens and adults representing the Gothic style.