Nelle Recca

Sweet and Savage Clothing is a Kelowna-based online store established in April 2021. The clothing line aims to showcase fashion in all forms, shapes, and sizes. They want to help people realize that your body is genuine and should be embraced and celebrated. Inspired by the company's advocacy, I've conceptualized a rebrand for the business that'll resonate with its target audience by creating a logo and wordmark that captures the brand's characteristics in a very stylish and distinct way. The deliverables include detailed branding guidelines with a standard stationery package, packaging design, print and digital advertisements, website design, and mobile app for the company.

Bard on the Beach is a non-profit, charitable organization established in 1990 with a directive to provide Vancouver residents and tourists with affordable, accessible Shakespearean productions of the finest quality. Traditionally, Bard on the Beach presents four Shakespearean performances every season, and for 2020, the shows were A Midsummer Night's Dream, Henry V, Love's Labour's Lost, and Paradise Lost. I created an advertising campaign highlighting two out of four shows instead of spotlighting only one play. These will be on a standard advertisement poster placed around the area's closest transit stations, restaurants, parking spots and other establishments around the city.

Robba da Matti is an Italian restaurant located in Vancouver's iconic Yaletown district, established in 2011. Matti Rikkinen, the owner, has created a small, cozy restaurant that will remind you of an afternoon in Sicily or an evening under the Tuscan sun with a covered outdoor patio dining space. The concept for this advertisement campaign focuses on Robba Da Matti's homemade pasta. The idea is to relay the message of the freshness of ingredients and the authenticity of their food. A homemade product tells a story, is personal, and the level of care towards the art is incomparable to factory-made products.

Cosplay Insider is another fictional magazine I've conceptualized that focuses on the latest update in the cosplay world. For its first edition, the magazine tackles The History of Cosplay, The World Cosplay Summit, How to Get Started, and the Top 10 Best Cosplays that blew our minds in 2019. I decided to go with a 2 column grid for the body copy, justified to the right and used the classic serif and san serif typography combination. I also used a drop shadow effect and placed a dark background behind texts so it won't distract the readers from appreciating the artists' craftsmanship.

Science Today is a fictional school magazine I've conceptualized to publish the 2018 IPCC report to grade 12 students. Since there have been many conventions for world leaders and organizations about global warming and climate change, the idea now includes young people at the dinner table. It has been inspired by young UNICEF ambassadors throughout the years, showing that young people are aware of what's going on and want to help. I redesign the report to be more engaging and entertaining to the younger generation by selecting photos suitable for the topic and highlighting the keynote within each chapter.

Here is a compilation of the pieces I enjoyed creating that display my knowledge in using Adobe Photoshop and Illustrator. I usually take inspiration from my surroundings and daily activities like the video games I play, my favourite tv shows, or simply the interactions I have with my loved ones.