Sara
CullGraphic Design
VCAD Campaign
Created with the purpose of expressing Visual College of Art and Design’s core values, these cards present a narrative of growth: starting from gaining a solid foundation in design, moving to a space...
Created with the purpose of expressing Visual College of Art and Design’s core values, these cards present a narrative of growth: starting from gaining a solid foundation in design, moving to a space...
Created with the purpose of expressing Visual College of Art and Design’s core values, these cards present a narrative of growth: starting from gaining a solid foundation in design, moving to a space where individuality is celebrated, and ultimately launching into a future where creative ideas inspire others. Bold, flat colors and stylized illustrations offer a modern, engaging aesthetic that speaks to young, aspiring artists. The strong visual aesthetic paired with these themes creates a compelling argument for VCAD as a place where students are empowered to bring their visions to life and succeed in their creative pursuits. Each poster, using iconic playing card motifs, not only symbolizes the versatility and adaptability that VCAD students cultivate throughout their education but also draws on a connection between chance and intention—much like the journey of an artist where passion, skill, and opportunity intersect.
The Orgia Brand Refresh
Showcasing wines and food that are provided sustainably without sacrifice, the Orgia believes that both quality and sustainability are of high importance. The wine bar and kitchen aims to remove the...
Showcasing wines and food that are provided sustainably without sacrifice, the Orgia believes that both quality and sustainability are of high importance. The wine bar and kitchen aims to remove the...
Showcasing wines and food that are provided sustainably without sacrifice, the Orgia believes that both quality and sustainability are of high importance. The wine bar and kitchen aims to remove the snobbery out of wine, creating a quaint space where consumers from all walks of life can gather, learn and share a passion for skin contact wine, meticulously curated for their authenticity and flavour. Reflective of the magic and indulgence involved with drinking natural wines, the Orgia invites a sense of sensuality and liberation to their establishment– for consumers to have fun and forget their worries. The tone for the brand going forward will continue to remain focused on the natural aspect of wine making and a respect for mother earth. However, it will be visually represented in a more approachable way - with a look that is less formal and refined. Instead taking on a more artsy, authentic and unfiltered appearance (much like its wine).
Emoceanl Surf and Skate Branding
Motivated by a genuine interest in providing people with the best possible gear and apparel to fulfill their skating and/or ocean-based sport needs, Emoceanl believes that consumers deserve to relish...
Motivated by a genuine interest in providing people with the best possible gear and apparel to fulfill their skating and/or ocean-based sport needs, Emoceanl believes that consumers deserve to relish...
Motivated by a genuine interest in providing people with the best possible gear and apparel to fulfill their skating and/or ocean-based sport needs, Emoceanl believes that consumers deserve to relish in the sports they are passionate about. Though Emoceanl has gained a strong reputation within the local community, the brand has yet to fully develop a distinct identity and presence that can resonate with a broader audience. The design direction aims to bridge this gap by visually communicating their deep-rooted expertise in board sports alongside the unique sense of culture and community their shop fosters. By drawing inspiration from the nostalgic surf and skate aesthetic, the brand is able to emphasize the history and vibrant energy behind both the store and the carefully curated brands they stock. Not only does this help differentiate Emoceanl from other retailers, it also connects with an audience that sees board sports as not just recreational but a way of life that defies the ordinary.
Wildsight Branding
Wildsight is a non-profit organization that focuses on environmental conservation, education and regeneration. They see a future where industry, government and informed civil society work together fo...
Wildsight is a non-profit organization that focuses on environmental conservation, education and regeneration. They see a future where industry, government and informed civil society work together fo...
Wildsight is a non-profit organization that focuses on environmental conservation, education and regeneration. They see a future where industry, government and informed civil society work together for a healthy economy and protecting nature. Where sustainable communities shape and influence land-use decisions and guidelines as well as steward change on the ground with industry, scientists, the teaching community and all levels of government including First Nations. No matter the platform, wildsight aims to speak on behalf of nature and help viewers/users develop a connection with the biodiversity that surrounds them. Through education, wildsight strives to inspire a conservation ethic in children and communities so that future leaders of tomorrow will be equipped to deal with the challenges of sustainability.
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