Shay

itgo company is a swimwear label I have been developing since 2020. Since starting the brand I have made a complete brand identity package, created the swimwear patterns and pieces, developed packaging and collateral, and put together multiple styled photoshoots. Here you can see detailed shots of my swimwear collection, as well as photographs from various styled shoots.

Giv'r Beans is a coffee brand based out of Calgary, Alberta. I had the opportunity to design their brand identity, as well as their packaging. The goal behind this brand was to make it stand out from the status quo. I spent many hours going to grocery stores and other retail locations, researching different coffee brands. The choice to use bright and bold colours paired with black and white is something not a lot of brands do. I drew a lot of my inspiration from the craft brewery scene, as a lot of their cans are art pieces within themselves.

This is an editorial photoshoot I conceptualized and directed. Here you can see my process from the mood board and set documentation to the final product. I have seen multiple glitter photoshoots, however, they were all done with white backgrounds, silver glitter, and an overall light and airy feeling. I wanted to create my interpretation of this by doing quite literally, the exact opposite. A black sheet, glitter, and a studio light were used to create these images.