Marketing & Merchandising

Sustainability is essential for the fashion industry to progress, and with the dramatic changes within the apparel industry in the past 20 years, fashion can no longer be taught without first examining the historical, social, and environmental aspects of the global fashion industry and the current tools and methodologies available to improve it. This course examines sustainability and fashion in the contexts of retailing, development, and marketing. The course will look at key theoretical concepts, constructs, and advancements in consumer behaviour, communications, the circular economy, consumption, and supply chain management.

Fashion Forecasting: Unveiling Style Trends is designed to provide students with a comprehensive understanding of fashion forecasting techniques and the practical application of Fashion Snoops a leading trend-forecasting platform in the fashion industry. Students will learn how to analyze and interpret current and emerging trends and apply this knowledge to predict future fashion directions.

This 12-week course deepens students' understanding of how psychology affects consumer behaviour in the fashion industry. It equips students with knowledge and analytical skills to predict and comprehend consumer attitudes, motivations, and decision-making in fashion consumption. The course explores psychological theories applied to fashion consumer behaviour, covering topics like attitudes, perception, motivation, personality, social influences, and decision-making.

This course covers a comprehensive range of topics related to retail math in the context of fashion marketing and merchandising. It incorporates elements of financial analysis, pricing strategies, assortment planning, inventory control, and data analytics. The course emphasizes practical application through case studies, real-world scenarios, and collaborative projects.

This course provides a comprehensive understanding of digital marketing strategies and techniques. Participants learn how to connect with customers, establish a strong online presence, and create engaging content. The course covers various topics, including marketing foundations, strategy development, target market identification, goal setting, and paid advertising. It also explores social media marketing, content creation, e-mail marketing, analytics, and community building. By the end of the course, participants gain the knowledge and skills to succeed in digital marketing, regardless of their role or aspirations.

This course provides comprehensive training in using Adobe Illustrator for fashion, equipping students with the skills to bring their creative visions to life digitally. The course covers industry- specific tools and techniques, empowering students to develop a strong foundation in fashion illustration and digital design. The course also focuses on using Adobe Illustrator to create visually appealing marketing materials, digital assets, and fashion presentations.

This comprehensive 12-week course provides students with an in-depth understanding of the role and significance of public relations in the fashion industry. It equips aspiring fashion PR professionals, marketers, and individuals interested in fashion communication with the necessary skills to excel in the dynamic world of fashion PR. The course covers fundamental concepts such as communication strategies, brand positioning, media relations, event management, and crisis communication within the fashion context. Through theoretical frameworks, practical exercises, and case studies, students develop a strong foundation in fashion PR and learn to apply their knowledge to real-world scenarios.

This course is designed to equip fashion professionals with the necessary skills to effectively utilize Microsoft Excel. Students will learn the fundamental functions, formulas, and features of Excel and explore practical applications specific to the fashion industry. Through hands-on exercises and real-world examples, students will develop proficiency in data analysis, inventory management, sales forecasting, budgeting, and other essential tasks.

This course is designed to provide students with the knowledge and skills needed to start and manage a successful fashion business. Throughout the 12-weeks, students will explore various aspects of fashion entrepreneurship, including market research, product development, branding, e-commerce, operations, and marketing. The course will culminate in a final presentation where students will showcase their business plans and strategies.

Fashion Styling Unleashed equips students with the essential skills and knowledge needed to excel as fashion stylists. Learn the significance of fashion styling, develop key skills, and explore the role of the stylist as a cultural gatekeeper and storyteller. Learn about body proportions, silhouette coordination, design principles, and creating visually perfect outfits. Gain insights into print styling, editorial shoots, client wardrobe management, portfolio building, branding, and networking. Emphasis is placed on inclusion, and styling in the digital age. This course provides a solid foundation for success in the dynamic field of fashion styling.

Explore the world of brand development and management in the dynamic fashion industry through this course. Gain a comprehensive understanding of key concepts and strategies for building strong fashion brands. From crafting brand identity and positioning to implementing effective communication and promotion strategies, students will learn how to create engaging brand experiences and foster customer loyalty. Topics covered include consumer behaviour, retail operations, logistics, customer experience management, project management, stakeholder relations, brand reputation, and the design process. Through practical exercises and real-world projects, students will develop the skills needed to thrive in brand development and management, equipping them to succeed in the competitive fashion industry.

This course explores the evolving field of visual merchandising, with a focus on forward-thinking changes in the industry. Students will delve into topics such as sustainability, equality, inclusion, technology, and current trends, gaining insights and the skills necessary to create impactful displays. Through a combination of theoretical knowledge, practical exercises, and case studies, students will learn to attract attention with effective design principles, construct captivating display windows, explore alternatives to traditional mannequins, and utilize lighting, photography, and digital presentations. By the end of the course, students will have a deep understanding of the role of visual merchandisers and the ability to create visually compelling and forward-thinking retail experiences.

This course prepares students for success in fashion buying. It provides the essential knowledge and skills to excel in the field. Students will gain insights into consumer behaviour and market trends, learning how to conduct research, analyze insights, and apply trend forecasting techniques. The course also covers important topics like ethical sourcing, sustainable production, fair trade, diversity, and inclusion. Key areas such as vendor selection, pricing strategies, inventory management, visual merchandising, promotions, collaboration, and inventory control are covered. Additionally, students will explore the future of fashion buying, including the circular economy and emerging trends.

Explore the crucial role of supply chain management in the fashion industry where students learn to understand the fashion supply chain, including forecasting, sourcing, production, inventory management, logistics, and retail operations. Learn data-driven strategies and digital innovations for efficiency, cost reduction, and sustainability. Topics include demand planning, supplier management, inventory optimization, e-commerce integration, and omni-channel fulfilment. Emphasis will be placed on ethical sourcing, traceability, and environmental impact reduction for sustainable fashion supply chains.

Retail Analytics and Business Intelligence is a comprehensive course that explores the role of analytics in the retail industry, emphasizing its impact on business decision-making. Learn about data-driven strategies, real-world examples, and the benefits of analytics for driving business performance and growth. Gain insights into data collection, management, key retail metrics, data analysis techniques, predictive analytics, retail dashboards, data visualization, and customer segmentation. Develop the skills to effectively utilize analytics tools, techniques, and models to make informed decisions, optimize operations, and enhance customer satisfaction in the dynamic retail landscape.

This comprehensive course explores the cultural landscape's influence on market demand, emphasizing cultural sensitivity and ethical considerations in fashion marketing. Delve into global marketing strategies, challenges, and the dynamic nature of fashion marketing. Learn about the role of politics, law, and economics, harness the power of research, and develop strategies for multinational markets. Gain insights into cross-cultural advertising, integrated marketing communications, pricing, and negotiation for global markets. Stay updated on emerging trends, technology's impact, and consumer behaviour.

Master e-commerce with the E-Business Fundamentals and Shopify Certified Training course. Learn core principles of online business and gain hands-on experience with Shopify, the leading e-commerce platform. Explore various business models, optimize websites for SEO, and implement digital marketing strategies. Unlock the power of Shopify for payments, store design, shipping, and taxes. Enhance visibility through on-page SEO and analyze data with Google Analytics. Students will learn how to launch their store, join the Shopify community, and master ongoing store management and growth. Gain the skills to confidently establish and run a successful e-business. Students can start their e-commerce journey today and seize digital marketplace opportunities.

This comprehensive course is designed to provide fashion students with the knowledge and skills necessary to successfully organize, manage, and promote fashion events and shows. Students will explore the key elements involved in planning and executing fashion events, including event logistics, production, promotion, branding, and sustainable practices. Through theoretical concepts, practical assignments, and hands-on projects, students will gain the necessary expertise to create and deliver impactful fashion events that engage audiences, align with marketing strategies, and promote fashion brands effectively.

Explore the intersection of creativity and innovation with this 12- week comprehensive course. Students will gain essential skills and knowledge to bring their fashion ideas to life while integrating sustainable practices throughout the process. From market research to design, prototyping to sourcing, and quality control to distribution, learn how to create stylish and environmentally responsible products. Join in and shape the future of fashion through product development.

Students develop the tools and skills required to present themselves professionally and succeed in the fashion industry. Outcomes include a professional digital portfolio, a portfolio presentation, an industry-standard resume, an industry-standard job application cover letter template, the ability to conduct a winning job interview, networking skills, a professional LinkedIn, and the ability to use social media strategically for professional purposes. This course will encourage students to continue to develop self-branding strengths, portfolio content, professional communication skills, and ongoing professional development.