Marketing and Merchandising for Fashion - Marketing

Specialization
  • Student Collections

    Success

    Thousands of grads working in art and design.
  • Experienced Instructors

    Learn from instructors who work in the industry.
  • Endless Opportunity

    Use your skills anywhere in the world.
  • Program Credential

    Diploma

  • Program Duration

    61 Weeks

  • Program Location

    calgary Campus

Program Overview

Prepare to excel in the dynamic fashion retail field with our Marketing & Merchandising for Fashion Diploma - Merchandising Specialization. This program will ensure you have the vital skills to succeed in the fashion business and retail experience. The program explores consumer buying, sales events and promotions, fashion styling, pricing, apparel production, and product and consumer merchandising. You'll also develop a strong foundation in customer and channel relationships, strategic planning for retail, and the fashion product life cycle.

 

Your first four terms will focus on the essentials like Adobe Photoshop, Adobe Illustrator, fashion history, textiles, mathematics for retail, fashion forecasting, and brand development. In your final term, you'll delve deeper into merchandising with courses such as Apparel Production, Store layout and planning, and Fashion Styling.

 

To learn about the required technology/devices to complete this program, please click here.

JOB OPPORTUNITIES

  • Fashion Stylist A Fashion Stylist curates style for models and wardrobes for tv or theatre and differs from a personal stylist in that they are hands-on and involved in the project. 
  • Stylist Stylists are consultants who curate looks for editorial features, print or advertising campaigns, visuals, performances, and public appearances for celebrities, models or other public figures.
  • Retail Space Planner Retail Space Planner creates planograms, guidelines, and information for retail stores using approved merchandise and ensure the accuracy of execution of plans.
  • Visual Display Assistant Visual Display Assistant designs the visual look of the sales floor and the placement of its merchandise. 
  • Marketing Assistant A Marketing Assistant ensures marketing campaigns reach their target audience through research, feedback and support. 

SKILLS GAINED

  • Use design theory to solve fashion design problems
  • Create original garments that exceed industry design and quality standards
  • Understand the relationship between fashion illustration, apparel design and product development
  • Effectively communicate design ideas between various manufacturing, marketing and merchandising components of the industry
  • Describe the role fashion history plays in fashion styling, design and display
  • Analyze garment construction for quality, efficacy of design, and price point
  • Understand the product development, apparel production, and textile life cycles
  • Understand the importance of fashion forecasting on the design, marketing and merchandising of apparel
  • Develop a portfolio containing original design work, flats and specifications, photographs, a promotional kit and a final themed collection consisting of at least four original garments
  • The program consists of five 12-week terms. Most courses are worth three credits. 90 credits are required to complete this diploma program.
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Courses Timeline

Your program begins with teaching you the fundamental skills necessary for your future in fashion. These traditional, digital and informational skills give you a strong foundation in colour theory, pattern making and garment construction — all are focused on building your skills and knowledge to succeed in the fashion industry.

  • Photoshop I

    In this course, students will gain an understanding of the application and importance of image editing and construction as a universal skill in across diverse design genres. This course introduces students to raster image-editing software, Adobe Photoshop. Through this 'hands-on' course, students will acquire skills with workflow fundamentals, as well as advanced features, and tips, and acquire the skills to prepare images for digital output and print. Emph...

  • Colour & Design

    This course will build students’ understanding of colour and design principles through exploration and application across media, visual, and applied practice. This course will introduce students to the fundamental principles of colour theory through design, such as layout, composition, balance, colour science and theory and teach them how to apply these principles. These concepts will be reinforced through specific practical exercises and activities that will...

  • Canadian Retailing

    In this course, students are introduced to the multifaceted aspects of the Canadian fashion retailing industry, including types of retailers, retail organizations, fashion consumers, merchandise management and retail promotion.

Costs & Requirements

For tuition prices and costs, fill out the request info form to speak with an admissions representative.

    

 

Check out and connect with some Alumni on LinkedIn.

  • Alumni 1 Noel Gabriel Ambrosio 2020
  • Alumni 2 Nikki Katouzian 2022
  • Alumni 4 Dryden Sereda 2022
  • Alumni 4 Madison Prangnell 2020
  • Alumni 5 Tuong Kim Thuy Nguyen 2020

Student Testimonials

  • If it wasn't for VCAD I don't think I would be where I am today. I've had some amazing opportunities, I've met some wonderful people - amazing connections, and I'll be forever grateful.

    - Sabrina Laprise
  • The most important thing that I learned at VCAD was how to use software - graphic design software.

    - Ewa Wawryszuk
  • What drew me to the interior design program was that it was a creative industry and also that it's business oriented.

    - Luc Kwan

Portfolio

Learn from VCAD graduates what it's like to study fashion.

  • Student Portfolio

    Omama A.
    Marketing and Merchandising for Fashion - Marketing Specialization

  • Student Portfolio

    Autumn K.
    Marketing and Merchandising for Fashion - Marketing Specialization

Meet our Instructors

  • Louise Hood

    Marketing and Merchandising for Fashion - Marketing Specialization

  • Julie Berg

    Marketing and Merchandising for Fashion - Marketing Specialization

  • Delayne Dixon

    Marketing and Merchandising for Fashion - Marketing Specialization

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