Marketing and Merchandising for Fashion - Marketing
Specialization-
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Experienced Instructors
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Endless Opportunity
Use your skills anywhere in the world.
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Diploma
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61 Weeks
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calgary Campus
Program Overview
Prepare to excel in the dynamic fashion retail field with our Marketing & Merchandising for Fashion Diploma - Merchandising Specialization. This program will ensure you have the vital skills to succeed in the fashion business and retail experience. The program explores consumer buying, sales events and promotions, fashion styling, pricing, apparel production, and product and consumer merchandising. You'll also develop a strong foundation in customer and channel relationships, strategic planning for retail, and the fashion product life cycle.
Your first four terms will focus on the essentials like Adobe Photoshop, Adobe Illustrator, fashion history, textiles, mathematics for retail, fashion forecasting, and brand development. In your final term, you'll delve deeper into merchandising with courses such as Apparel Production, Store layout and planning, and Fashion Styling.
To learn about the required technology/devices to complete this program, please click here.
JOB OPPORTUNITIES
- Fashion Stylist A Fashion Stylist curates style for models and wardrobes for tv or theatre and differs from a personal stylist in that they are hands-on and involved in the project.
- Stylist Stylists are consultants who curate looks for editorial features, print or advertising campaigns, visuals, performances, and public appearances for celebrities, models or other public figures.
- Retail Space Planner Retail Space Planner creates planograms, guidelines, and information for retail stores using approved merchandise and ensure the accuracy of execution of plans.
- Visual Display Assistant Visual Display Assistant designs the visual look of the sales floor and the placement of its merchandise.
- Marketing Assistant A Marketing Assistant ensures marketing campaigns reach their target audience through research, feedback and support.
SKILLS GAINED
- Use design theory to solve fashion design problems
- Create original garments that exceed industry design and quality standards
- Understand the relationship between fashion illustration, apparel design and product development
- Effectively communicate design ideas between various manufacturing, marketing and merchandising components of the industry
- Describe the role fashion history plays in fashion styling, design and display
- Analyze garment construction for quality, efficacy of design, and price point
- Understand the product development, apparel production, and textile life cycles
- Understand the importance of fashion forecasting on the design, marketing and merchandising of apparel
- Develop a portfolio containing original design work, flats and specifications, photographs, a promotional kit and a final themed collection consisting of at least four original garments
- The program consists of five 12-week terms. Most courses are worth three credits. 90 credits are required to complete this diploma program.
Courses Timeline
Your program begins with teaching you the fundamental skills necessary for your future in fashion. These traditional, digital and informational skills give you a strong foundation in colour theory, pattern making and garment construction — all are focused on building your skills and knowledge to succeed in the fashion industry.
- Term 1
- Term 2
- Term 3
- Term 4
- Term 5
Costs & Requirements
For tuition prices and costs, fill out the request info form to speak with an admissions representative.
Check out and connect with some Alumni on LinkedIn.
- Noel Gabriel Ambrosio 2020
- Nikki Katouzian 2022
- Dryden Sereda 2022
- Madison Prangnell 2020
- Tuong Kim Thuy Nguyen 2020
Student Testimonials
Portfolio
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